Example 2: Appeal in the store
Comprehensive Commitment Even to Label Design Promoting the Product 360°!
The Challenge
A container design is itself a powerful communicative advertisement. If the entire surface of a container, no matter the shape or contour, is considered an area for advertising, then an imaginative eye-catching label that covers the container becomes a potent marketing tool.
One major European manufacturer was developing a new concentrated detergent product to add to its line-up of top sellers. The ultimate aim of any packaging is to build brand strength and increase the appeal of the product itself. With this in mind, the label had not only to create product appeal from the front, but from the entire circumference quite a challenge for just a small bottle.
The Demands and Challenges for Fuji Seal
Small and compact containers not only enhance display efficiency at the point of sale, but also allow for easy stock control. However, one client challenge was that because small containers are less noticeable than large ones, they had to be even more eye-catching at the point of sale.
Fuji Seal group’s technical expertise is the product of practical experience gained in both Japan and throughout the world. Our group’s exclusive label technology has made possible 3-D labels that can be applied to any container, no matter the shape or contour, making labels vivid and eye-catching from 360°.
Results and Future Development
360° decorative printing technology uses specialist ink that allows for stunning metallic and fluorescent colours, enhancing the visual perception of any display. The use of metallic silver ink is also a unique feature of this technology. A powerful communication tool, the use of our shrink labels on small sized containers has received positive feedback from our clients. Cost savings benefits are also achievable by standardising the size and shape of containers over multiple product lines, and differentiating using an assortment of different shrink labels. It can be said that our successful results are the culmination of working closely with our clients, listening attentively to their needs, and addressing the diverse production challenges demanded of us through carefully trialed development.
